Creating Social Change and Fighting Poverty
The idea behind this collaboration was to create a series of images that would help convey the vision behind the Community Action Board’s (CAB) various programs in place to help support migrant farm workers and their families on California’s central coast. Images were made in and around Santa Cruz County and are displayed on the organization’s website and print collateral. By visually showing the community that CAB serves the public is able to get a more complete understanding of the programs that are in place to help end poverty and create social change- the core beliefs around CAB’s mission statement.