Eliminating Race-Based Discrimination and Ensuring the Health and Well-Being of all Persons

This project was accomplished over several years by documenting the NAACP’s Martin Luther King Day activities. The images made are used on their website as well as social media channels to help portray the community involvement of the local Santa Cruz NAACP chapter to the public.  A new website build out was also part of the collaboration as there was no way to make a digital donation to the organization. SEO has been applied to the images found on the website and more traffic is coming through than ever before. An increase in donations and easy access to information and events has been a big part of the project.